GoWith
A mobile application transforming leisure planning through social network and AI personalisation.
challenges
Traditional venue discovery is often inefficient, relying on untrustworthy reviews and irrelevant recommendations.
Users struggle to find a cohesive platform that combines personalised recommendations with trusted social networking.
Casual users often avoid committing to apps that demand upfront registration, resulting in drop-offs before onboarding.
Planning group outings can be frustrating without the ability to share and collaborate seamlessly.
solutions
Intuitive User Flow: Designed a seamless navigation structure catering to casual browsers and active planners.
Guest Mode: Allowed users to explore app features without requiring registration, reducing initial barriers to entry.
Social Integration: Enabled users to share itineraries and venue suggestions with trusted connectionsAI-Driven Personalisation: Integrated smart recommendations based on user preferences and past behaviours.
AI-Driven Personalisation: Integrated smart recommendations based on user preferences and past behaviours..
Flexible Subscription Model: Offered premium features like group collaboration tools and advanced filtering options for paid users.
The design process began with extensive user research, including surveys and interviews with potential users. These insights highlighted key pain points in existing leisure-planning apps, such as irrelevant recommendations and a lack of trust in reviews. Competitor analysis helped identify gaps in the market, particularly around social integration and AI-driven personalisation.
Using this foundation, I developed user personas and mapped out their journeys to ensure the app met their needs. The sitemap and user flows were carefully crafted to minimise friction, especially for first-time users, while accommodating more advanced features for power users.
Wireframes were created to explore various layouts and interactions, which were then refined into high-fidelity prototypes using Figma. Usability testing with 5 participants provided key feedback, leading to adjustments in assuming a guest mode design first, with later subscription prompts. Accessibility was a key focus throughout, ensuring compliance with WCAG standards and incorporating inclusive design principles.
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The UX process began by defining a clear mission statement, identifying the target audience, and aligning the design strategy to those key objectives.
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User flow mapping designed to simplify the journey, ensuring it meets user needs while supporting key business objectives.
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The final designs were crafted to streamline user journeys, ensuring intuitive navigation and a seamless experience from start to finish.
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The UX process began by defining a clear mission statement, identifying the target audience, and aligning the design strategy to those key objectives.
wrap up
Quantitative Results:
Testing suggested a potential 20% increase in first-time user retention due to the inclusion of guest mode.
Qualitative Outcomes:
Testers appreciated the clean, intuitive interface and the ability to share plans directly with friends.
Lessons Learned:
The AI-driven recommendations and trusted social network integration set the app apart from competitors.
Next Steps:
From the conceptual stage, further testing would be essential to refine the AI personalisation algorithm. Additionally, future iterations could focus on expanding the social features, such as live collaboration on group itineraries.
