My Approach

I create intuitive user experiences, that are both attractive and fully accessible.
On every single project I make sure the work I produce meets the needs of your business.


A collaborative design

I encourage as much or as little involvement as you want.

A visual experience

A background in visual design; a passion for making users feel good.

Work Screenshots


Web, UI & UX

A selection of websites, mobile designs and user interfaces i've designed.

Artwork & Banners

Other work including web and print banners, and various marketing collateral for customer campaigns.

HTML Emails

A selection of HTML emails and e-shots I've done for digital agencies/direct clients.

Overview

If you have a project that goes beyond the scope of services offered here, I am happy to work on isolated parts of the project or take ownership of the project and outsource avenues of work to other reliable folks in my network.



Experience

09/2011 - Present (Freelance and Contractual)
Web, Digital and UX Solutions

01/2016 - 10/2016 (Tyres On the Drive)
Senior Designer, Visual Design, UI, UX, Conversion Rate Optimisation,

03/20009 - 10/2011 (Interact Intranet Software)
Web/UI Designer

02/2007 - 02/2009 (Work Communications Agency)
Junior Web Developer/Designer

Akendi (Accrediated Training Centre)
Exerpience Mapping and UX Fundamentals Course.

University of Leeds
BA (Hons) in New Media

Wilmslow High School
Maths, I.T. and Design

The Kingsway School
10 GCSE grades A-B

From as far back as I can remember, various artistic channels have always been inspiring influences to me. Marth Rothko and Andy Warhol are two of my favourite artists, whilst two of my favourite films would have to be Being John Malkovich and A Single Man.

I also love the movie Drive and the novels of Brendan Behan.

When not sat in front of a screen, I enjoy keeping fit at the gym and playing tennis!

Skills

During my career I have tried to spread my attention over various modern design techniques.
These are my core competencies:

  • Design/UI: Adobe Photoshop (& Sketch and Illustrator)90%

  • UX: Wireframing, Journey Analysis, Pageflows85%

  • Code: Dreamweaver/Visual Studio, CSS, HTML, Bootstrap 70%

  • CMS management, Wordpress, Joomla 60%

Testimonials

We were looking for a website with a touch of modernism. Robert grasped our needs and produced a stunning design. When feedback was needed, modifications were made very quickly. We really appreciated Rob’s flexibility and efficiency.Anne Morgan, Communications Officer
Rob was always a joy to work with, very level-headed in his approach with a broad appreciation of all the factors involved in creating successful new media applications. Ian Naysmith, Freelance Graphic Designer
I have worked with Rob on numerous projects at Interact. His work has been of a consistently high quality and his dedication to his work has always helped ensure our clients are 100% satisfied.Alex Malbon, Senior Developer
Rob worked as a web designer, working closely with the development team. He has an excellent ability to create striking website designs, work on parallel projects and effectively manage his time in a fast paced working environment. Darren Nadin, Technical Manager
Rob is a very talented and creative individual, with excellent design skills and knowledge within a digital platform. We worked together translating client requests into viable web designs, and consistently achieved results which customers were delighted with. Deb Mercer, Project Manager

General Process

As a designer, I know my job entails helping you sell a service or product. I have honed a process to follow each time which has helped tremendously in achieving the required results for your project.


How I Begin

One of the most important steps in the design process is accumulating the information I need. This is usually achieved by either a face-to-face meeting, a questionnaire, or even a Skype - whatever you prefer.

Topics for inclusion in the design brief vary but some aspects are not applicable if the work is a strsight up re-design, a micro-project like an HMTL email, or iterative UX work on an already launched website.
Starting points can include attaining the following:

  • Corporate Profile – A summary of your business and evaluation of the company’s service/product
  • Communication Task – What’s the message trying to be conveyed?
  • Target Market – the age, gender, income, employment, geography, lifestyle of those you want to reach
  • Objectives – What quantifiable results are you hoping to achieve?
  • Schedule/Deadline – A realistic plan for the project delivery.

At this stage I usually request a 25% deposit of the overall estimated project cost.

Research

After we’ve met and I have a firm understanding of the task at hand, I'll promptly move onto the research.

This phase usually entails taking into account competitors, market trends, product/service differentiators, the history of the business, and the future of it as well.

Project Plan

This is all about establishing a timeframe for each section of the project, devising the tasks into a plan and starting work on the first.

It's at this stage I'll decide whether to outsource the development work.

Wireframing

The idea is to then create preliminary design concepts based on the strategy that's agreed upon. Ideas are shortlisted, and sense–checked against the Brief. I will sketch layouts and storyboards from collected inspiration.


Design Work

The idea here is to create different options before choosing the most viable one. With your help, these ideas can them be narrowed down to a couple of ideas for further development and refinement. Once we are ready, a first draft mockup is worked up and a style guide ready to be presented.

Presentation and Refinement

After development of the agreed aesthetic, it's now time to present a URL with the first draft of the design. It’s now your time to have a second review and provide feedback based on your original objectives and target user needs etc.

I'll then be tasked with the final touches to the site. This process can cycle between the two parties a few times, but I find with consistent communication from start to finish, expectations are more clearly managed.

Completion

Once the website is built, it's now time to conduct final user testing on the website. Depending on whether a contiued UX analysis of the project is required, this will be the final stage of the project.

I'm more than happy to provide instructions for future maintenance.

Get In Touch

Got a question or want me to get started on your next project?
Fill out the form below and I’ll get back to you within 1-2 days. Pricelists are available on request.