My Approach

I create intuitive user experiences, that are both attractive and fully accessible.
On every single project I make sure the work I produce meets the needs of your business.

A collaborative design

I encourage as much or as little involvement as you want.


Web & UI Works

A selection of websites, mobile designs and user interfaces i've designed.

Artwork & Banners

Other work including web and print banners, and various marketing collateral for customer campaigns.

HTML Emails

A selection of HTML emails and e-shots I've done for digital agencies/direct clients.


Logos and other branding material & guidelines I have done for clients.


If you have a project that goes beyond the scope of services offered here, I am happy to work on isolated parts of the project or take ownership of the project and outsource avenues of work to other reliable folks in my network.


09/2011 - Present
Web, UI and Branding Designer (Freelance)

03/20009 - 10/2011
Web/UI Designer (Interact Intranet)

02/2007 - 02/2009
Junior Web Developer/Designer (Work Communications)

University of Leeds
BA (Hons) in New Media

Wilmslow High School
Maths, I.T. and Design

The Kingsway School
10 GCSE grades A-B

From as far back as I can remember, various artistic channels have always been inspiring influences to me. Marth Rothko and Andy Warhol are two of my favourite artists, whilst two of my favourite films would have to be Being John Malkovich and A Single Man.

I also love the movie Drive and the novels of Brendan Behan.

When not sat in front of a screen, I enjoy keeping fit at the gym and playing tennis!


During my career I have tried to spread my attention over various modern design techniques.
These are my core competencies:

  • Adobe Photoshop, Illustrator 90%

  • Adobe Dreamweaver/Visual Studio, CSS, HTML 90%

  • Wordpress, Joomla, CMS management 80%

  • jQuery, Javascript60%


We were looking for a website with a touch of modernism. Robert grasped our needs and produced a stunning design. When feedback was needed, modifications were made very quickly. We really appreciated Rob’s flexibility and efficiency.Anne Morgan, Communications Officer
Rob was always a joy to work with, very level-headed in his approach with a broad appreciation of all the factors involved in creating successful new media applications. Ian Naysmith, Freelance Graphic Designer
I have worked with Rob on numerous projects at Interact. His work has been of a consistently high quality and his dedication to his work has always helped ensure our clients are 100% satisfied.Alex Malbon, Senior Developer
Rob worked as a web designer, working closely with the development team. He has an excellent ability to create striking website designs, work on parallel projects and effectively manage his time in a fast paced working environment. Darren Nadin, Technical Manager
Rob is a very talented and creative individual, with excellent design skills and knowledge within a digital platform. We worked together translating client requests into viable web designs, and consistently achieved results which customers were delighted with. Deb Mercer, Project Manager

General Process

As a designer, I know my job entails helping you sell a service or product. I have honed a process to follow each time which has helped tremendously in achieving the required results for your project.

How I Begin

One of the most important steps in the design process is accumulating the information I need. This is usually achieved by either a face-to-face meeting, a questionnaire, or even a Skype - whatever you prefer.

Topics for inclusion in the design brief vary but a few good starting points can be:

  • Corporate Profile – A summary of your business and evaluation of the company’s service/product
  • Communication Task – What’s the message trying to be conveyed?
  • Target Market – the age, gender, income, employment, geography, lifestyle of those you want to reach
  • Objectives – What quantifiable results are you hoping to achieve?
  • Schedule/Deadline – A realistic plan for the project delivery.

At this stage I usually request a 25% deposit of the overall estimated project cost.


After we’ve met and I have a firm understanding of the task at hand, it’s now time to put my nose to the grindstone. After reviewing the materials exchanged, I'll promptly move onto the research.

This phase usually entails taking into account competitors, market trends, product/service differentiators, the history of the business, and the future of it as well.

Project Plan

This step may vary depending on the scale of your project, but generally I find it’s best to develop a strategy before putting pencil to paper or finger to mouse!

Through this I analyze the research gathered and decide on design and functionality criteria. I often aim to incorporate a singular theme to be carried across the different components.


The idea is to then create preliminary design concepts based on the strategy that's agreed upon. Ideas are shortlisted, and sense–checked against the Creative Brief. I will sketch layouts and storyboards from collected inspiration, play around with colour schemes and typography until a direction strikes.

Design Mockup

The idea here is to create different options before choosing the most viable one. With your help, these ideas can them be narrowed down to a couple of ideas for further development and refinement. Once we are ready, a first draft mockup is worked up and ready to be presented.

Presentation and Refinement

It's now time to present a URL with the first draft of the design, or of it's print based work I'll usually present the work as a PDF file with the design in context. It’s now your time to review the designs and provide feedback based on your objectives and target user needs etc.

I'll then be tasked with making changes to the aesthetic elements based on your request or putting the final touches on an agreed upon design. This process can cycle between the two parties a few times, but I find with consistent communication from start to finish, expectations are more clearly managed.


Once the design is approved, it's now time to implement the finished piece across all deliverables, which may include both print and web. Depending on the project and/or media, the materials may often be handed off to a third-party, which includes:

  1. Prepress/Printer
  2. Media Outlet
  3. Hosting Provider

If it’s a web project, I'm more than happy to provide instructions and documentation for future maintenance.

Get In Touch

Got a question or want me to get started on your next project?
Fill out the form below and I’ll get back to you within 1-2 days. Pricelists are available on request.